Hermes is on target for a record-breaking year

With Hermes set to report a 30% revenue increase for that third quarter, it's not difficult to understand why LVMH CEO Bernard Arnault has such a keen interest in the company. According to Women's Wear Daily, the increase centers on the success of your silk, leather and timepieces categories, which make up the backbone of the Hermes tradition and represent the company's most sought-after products.

Not only has Hermes weathered bad economic times in a profitable, growth-minded way, but this report also makes it clear that the growth was not a coincidence or the result of a temporary tactic. Instead, it represents real consumer interest in the things that Hermes handbags brand does best, which only portends more future growth and gains in share of the market for the French luxury giant.

WWD specifically mentions the success of the crossbody Jypsiere bag as being a cornerstone of Hermes Birkin's continued growth, and giving fans of the brand a new bag to obsessively collect surely increases sales.
Par HermesB le lundi 15 août 2011

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