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Burberry reported a healthy rise in first-quarter sales as the British luxury goods brand expanded in emerging markets to keep up with demand for its iconic trench coats and handbags.

The British maker of raincoats and leather goods, identifiable by their camel, red and black check pattern, said on Wednesday that total revenue rose 34pc to £367m, above expectations of £340m.

Thanks to higher than planned in-season orders received to date, Burberry said in a trading update it now expected wholesale revenue excluding China to increase by a high teens percentage at constant exchange rates in the first half, up from its previous forecast of mid-teens growth.

In the quarter, Burberry opened five and closed three mainline stores, with new stores including flagships in Canton Road, Hong Kong and Sydney, Australia and a sixth store in Chennai, India.